• 35up enables any webshop to cross-sell without own inventory
• Platform helps webshops keep up with large marketplaces with own artificial intelligence (AI)
• Experienced founding team solves widespread problem in eCommerce for the first time

Together with co-investment fund Coparion and others, we are investing a seven-figure sum in 35up - a cross-selling platform - as part of a seed round.

Large marketplaces such as Amazon generate up to 35 percent of their sales with cross-selling. Until now, this leverage has been exclusively available to them, since successful cross-selling requires sophisticated, AI-based product matching on the one hand, and a large - and thus cost-intensive - inventory on the other, which is only worthwhile for small and medium-sized web stores above a certain sales volume.

35up solves exactly this problem with its platform, which enables every webshop to cross-sell without inventory risk and labor-intensive addition of new products to the assortment. The headless API recognizes products in the shopping cart of a webshop and suggests suitable cross-selling items from the product range of affiliated retailers for purchase based on AI, which are then delivered directly to the end customer. The total turnover of the webshop is thus significantly increased.

"Our product offers any web store the enormous growth potential of the major eCommerce marketplaces. In the long run, this can lead to more competition in eCom-merce again, which will benefit the market as a whole," emphasized Fabian Louis.

"We are insanely proud to have found the perfect investors in Dieter von Holtzbrinck Ventures and VC Coparion. The teams convinced us from day one. The investment enables us to drive the expansion of our tech platform and to scale it," says Klaus Wegener.