News24.09.2025
Amadeus Fire Group (SDAX) acquires e-learning platform Masterplan
Amadeus Fire Group (ISIN: DE0005093108, Prime Standard, SDAX), one of Germany's leading providers of personnel services and professional training, has acquired 100 per cent of the shares in Masterplan Com GmbH. The Berlin-based tech company operates on a software-as-a-service (SaaS) model with recurring subscription revenue, and is one of the most innovative e-learning engagement platforms for corporate training.

The acquisition strengthens the position of the Amadeus Fire Group in the dynamically growing market for digital B2B training, which is facing a paradigm shift due to AI. Masterplan is well positioned for further growth, both strategically and operationally. The company expects a revenue of a good eight million euros for 2025. The management is planning a significant step up in growth for 2026, as well as the leap into profitability.
"This acquisition is a strategic milestone for our growth in the area of digital training,‘ says Robert von Wülfing, CEO of Amadeus Fire AG, welcoming the first transaction of the financial year. ‘With Masterplan, we are expanding our training portfolio with a scalable SaaS platform and establishing the basis for a high-growth model in the B2B segment. This move elevates us to the league of EdTech providers."
Masterplan focuses on the German EdTech market, which has a volume of around 17 billion euros by 2030 and is expected to grow by more than 13 percent annually until then. The company offers over 3,500 video courses in more than 26 languages and already counts more than 300 companies as customers, including numerous DAX-listed companies and international corporations (e.g. VW, Otto Group, DZ Bank).
Founded in 2017, Masterplan operates based on a cloud-based business model. The platform fits right into existing HR and learning systems and impresses with high customer satisfaction, tech flexibility, and AI-powered didactics. The recently expanded language features enable efficient internationalisation. The first steps have already been prepared through existing customers with an international presence.
About Amadeus Fire
The Amadeus Fire Group, with headquarters in Frankfurt/Main, is one of the leading providers of personnel services and professional training in Germany. The focus is on the placement of specialised professionals and executives, as well as training and professional development in the commercial and IT sectors. Temporary staffing, permanent placement, interim and project management belong to the services offered in the Personnel Services segment. The Training segment offers practice-oriented training courses for private individuals and companies, as well as publicly funded training. Further information about the company is available here
About Masterplan
Since 2017, Masterplan has been making corporate training simple, effective and popular with its e-learning platform. Launched in Bochum by Stefan Peukert, Daniel Schütt, Kate Scisel, Nick Pfisterer and Daniel Mendalka, the platform combines high-quality video courses with intuitive software and helps companies to firmly embed learning into everyday working life. The course offering comprises over 11,000 learning elements on topics such as digitalisation, leadership and soft skills in over 26 languages. Features such as individual learning paths and an AI coach (Masterplan PACE) ensure maximum relevance and motivation. More than 300 companies – including the Otto Group, VW and DZ Bank – rely on Masterplan. Further information about the company is available here